It’s time to hustle, GaryVee style!
This is where Gary might open with the F word, but I’m not as cool as that so I will just say, in this blog post, I will cover why you really should be giving 110% to your Content Marketing efforts in 2020.
So let’s F*CKING go! Oh maybe I am that cool.
But first to get a better understanding. What exactly is Content Marketing?
The concept of Content Marketing is the idea of creating and distributing valuable pieces of content, whether that be written, visual or auditory, to capture and maintain a targeted audience base.
These pieces are posted online, usually in the form of Social Media posts, YouTube videos, and even blogs just like this one you are reading now, to name but a few.
As a Digital Marketer specialising in content marketing (just throwing that out there), I love learning about and getting to use the new ways of sharing and making content, that is coming on the scene all the time.
I find it exciting!
A platform I am yet to get to grips with though is TikTok. That platform is soaring in popularity and is growing at an exponential rate, especially right now with everything going on around us in the world. People have managed to find a real solace in this video making app.
But one thing is for sure, it is becoming more apparent that this marketing discipline is continuing to grow and becoming a rising superstar which you would be crazy to not utilise to its full capacity.
And you know what? I’m about to tell you why.
So why is Content Marketing so important for your business and/or brand?
When building a business or brand online, it is imperative to remain completely transparent and real with the audience you desire to grow and maintain.
People want to deal with people. Plain and simple.
It helps with building a real trust and rapport between you and your audience.
If you haven’t already, it’s time to pull that barrier down.
The best part is, it’s never been easier to do just that. The possibilities have truly become endless.
Different platforms are providing you with a real means and methodology to reach your desired audience in a way which is accessible on a much wider scale and puts all power and control back in your hands.
Some platforms, such as Twitter and LinkedIn, at the moment have a fantastic organic reach, which means you can touch base with more people with your content quicker and without even having to break the bank.
If that isn’t motivation to send out content, I don’t know what is!
Now is the time to do so.
Whether your business is corporate or prides itself on being personable, one thing is to be sure, there is a content strategy to fit.
So, where does Gary Vaynerchuk come into this?
Gary Vaynerchuk, otherwise known as GaryVee, is one of my inspirations. A true hero for me if you will. When it comes to content, he is the one to look to for guidance.
The man is the head of several major companies, making his original mark through the use of Social Media to boost his families wine business.
With his daily videos, groundbreaking podcast, and very enthusiastic approach to Social Media, the guy has pretty much worked out how best to handle the social scene so you remain at the forefront of everyone’s minds.
Something which continues to intrigue, is the idea of the $1.80 method. This concept is put into practice when information is shared via a post, maybe with a question to go alongside it, and your audience then provides an answer or an opinion, otherwise known as leaving their 2 cents.
Obviously I know not everyone here is American. I’m definitly not. But the idea shows a two sided work effort, with the idea that you the creator give more to the audience, than the audience gives back to you.
Brilliant, don’t you think? Definitely something to keep in mind.
Finally, if at first a strategy doesn’t work, don’t give up and be disheartened. Try and try again.
A tried and tested piece of advice – not every strategy is going to work for every brand.
It’s about finding what works for you. Just keep going with it.
Give more. Build that trust. Reap the benefits.
Ready to start creating? Let’s go!