Do you see the same value in Social Media as I do?
Working as a Digital Marketing Executive, and dealing face to face with clients on a daily basis, I still notice a notable apprehension to the idea of using Social Media as part of a businesses ongoing marketing strategy.
I mean, it’s 2019. If you’re not active on Social and interacting with the audience you wish to reach regularly, I have to ask, do you even business though?
Don’t worry I do get it. Many people see the dark side of social, including the scandals that have arisen over the past couple of years as well as the obvious trolls you may get from your posts. They really can put you off.
However, that does not do justice to the other, more prominent side of it, which is nothing but good.
Used properly, Social Media can truly enhance a business, putting them at a real advantage because…
- More often than not, your competitors will already be there
- It allows you to speak directly to your customer or client
- Captures your companies real personality
- You become part of a wider conversation and community
- Expands on your business reach
- Works as part of your SEO strategy
And so on. I could really go on and you know what I will.
To celebrate my blogging return, and to give people more insight into the world of Social Media Marketing, I am bringing you a full series based around what I have picked up over the last couple of years.
In between I will also be shedding light on other Marketing based areas to get you up to speed in your business or even blogging life.
Ready to take on Social? I am!